Press Releases and Events

Minus33 partners with Mount Washington Observatory to launch official hiking socks A portion of the proceeds will advance critical weather and climate research ASHLAND, NH – Minus33 is proud to announce its partnership with the Mount Washington Observatory (MWOBS), leading to the...

Minus33 launches pinnacle quality wool Sportsman Shirt, just in time for cooler temps. A timeless heritage staple, meticulously crafted from premium quality wool. ASHLAND, NH – Minus33 Merino Wool Company is reentering the outerwear market with an investment-grade take on a...

"Never in my life would I have thought that I could be sucked into an hour-long conversation about how socks are made, but I hadn't met Lawson yet. The current president and lead sock designer of Minus33, I'm convinced no one...

Since 1979, thousands of outdoor industry professionals attend Shot Show - the nation's largest professional event for the sport shooting, hunting and outdoor industry. This year, held at the Venetian Expo and Caesars Forum in Las Vegas, thousands of brands gathered to show...

As we start the new year, we like to take a moment to pause and reflect on all the good things that happened in 2022 and all the amazing goals we’ve accomplished as a brand. We wanted to share all those things with you, and thank you for being such amazing and loyal customers, we couldn’t do it without you!

Mountain Heritage Elite: Ski and Snowboard Socks Our Mountain Heritage Elite collection was designed to be the best socks for your favorite activities, with benefits and added features for each specific sport or activity. Meant to withstand the most rugged...

Happy Thanksgiving from the Minus33 team! Every year we share a few things we're thankful for - friends and family, outdoor recreation, wool, and of course YOU, our customers! Read about all the things our staff members are thankful for this year!

Minus33 attended the annual Outdoor Media Summit! OMS is an annual conference held for marketers, influencers, media, and brand representatives in the outdoor industry. The event kicked off with a welcome reception Sunday night in the legendary Thunderbird Lodge overlooking the lake with dinner, drinks, and lots of networking!

This fall, Minus33 became a Brand Partner with Big Woods Bucks, a Northern New England hunting guide group! The partnership is heavily focused on helping educate our customers and to bring more awareness to wool as a layering piece while hunting.

The Big Gear Show is an outdoor industry tradeshow, on August 2nd and 3rd, 2022. Hosted at Deer Valley Resort, in Park City, Utah, biking, paddlesports, and other outdoor industry brands will be exhibiting their gear as well as hosting demos to retailers and media alike! 

Minus33 will be exhibiting our Merino Wool base layers and accessories, as well as our NH-made Mountain Heritage socks!

Outdoor Retailer returns with Summer Show 2022! For it's final show in Denver, OR plays host to hundreds of outdoor brands at the Colorado Convention Center! Brands showcase their products, gear, and knowledge, sharing with other brands, retailers, media, and creators.

A true mountain takeover, King Pine shut down all their lifts and created a backcountry ski resort for participants of all kinds! Attendees participated in demos for split boards and AT gear, skinned up the mountain and skied down for an epic day!

For International Women's Day 2022, with almost half our staff being women, Minus33 wanted to highlight the women on our team and in management positions. We asked them each to share their most valued piece of advice and we think they all have some pretty powerful messages to share!

Outdoor Retailer returns with Snow Show 2022! Hosting hundreds of outdoor brands in Denver, CO at the Colorado Convention Center, brands showcased their products, gear, and knowledge, sharing with other brands, retailers, media, and creators.

Since 1979, thousands of outdoor industry professionals attend Shot Show - the nation's largest professional event for the sport shooting, hunting and outdoor industry, organized by the National Shooting Sports Foundation.

2021 has been a very exciting year for everyone here Minus33! We have promoted a new President, introduced new colors, created new products, and got promoted in new podcasts!  We are looking forward to seeing what 2022 brings us here at...

Carrying on a family textile business that spans five generations, Lawson Glidden has been appointed president of Minus33 and the L.W. Packard company.

Outdoor Media Summit is an annual conference held for marketers, influencers, media, and brand representatives in the outdoor industry. "The show kicked off with a welcome reception at BOA Technology’s headquarters in Denver on Monday night, followed by two full days of presentations, panels, and networking opportunities." (OMS, 2021).

New England's first White Water Park is coming to Franklin Falls, NH!  "Mill City Park at Franklin Falls is a non-profit organization whose mission is to create the City’s first whitewater and outdoor adventure park in the northeast. An 11-acre...

Each year, Outdoor Retailer hosts hundreds of outdoor brands in Denver, CO at the Colorado Convention Center for a tradeshow. Outdoor brands bring products, gear, and knowledge to showcase the best of to other brands, retailers, media, and creators.

Minus33's Marketing Team sold Mountain Heritage socks, beanies, and base layers, talked about our NH-made socks, the outdoors and what we're doing as a company in the manufacturing industry. We held a raffle for a Woolverino 1/4 Zip Hoodie, handed out stickers, and educated attendees on the benefits of Merino Wool for outdoor activities!