OUR SOCK STORY
After more than 15 years selling mid-priced socks using a hybrid of global materials and manufacturers, we were frustrated and unsatisfied. We knew we could create a better sock. We decided our customers deserved a truly premium quality product, by utilizing our 100+ years of textile and wool expertise to its fullest. Now on our 5th generation, our lead sock designer is the great-great-grand-nephew of the founder of the original L.W. Packard mill.
We chose to build our own sock development mill in our on-site facility at the Minus33 headquarters in Ashland, NH, using the most modern equipment available in the world today. Due to technology improvements in the sock making process, we had an opportunity that we could not refuse to bring some of our manufacturing back to the original L.W. Packard mill site. Having the machines in the Minus33 facility allows the sock development team to be more directly involved in the design process/quality control and lets us be hands-on with the final production every step of the way.
Since May 2019, the sock team has worked hard to design a complete collection of socks featuring a variety of cushioning and height choices. Our team consists of mountain climbers, snowboarders, hunters, hikers, mountain bikers, and outdoor enthusiasts who all contributed to this new line of socks.
MOUNTAIN HERITAGE SOCKS COLLECTION
Our Mountain Heritage Socks are named in honor of the unique mountains we have here in New Hampshire, most famously, the White Mountains. The White Mountain National Forest is the place to be if you’re looking for any kind of outdoor adventure, whether you’re a seasoned hiker or an outdoor newbie. Whether you’re trying to challenge yourself by taking on the NH48, or a vacationer looking for a relaxing, remote getaway, the White Mountains have everything you could ever need to answer the call of the wild.
As NH natives, these mountains have been in our blood our whole lives. They are just as much of a memorable part of our history as the L.W. Packard mill itself. Like the mountains, we wanted to fulfill a variety of outdoor needs. At Minus33, we believe that everyone should have the opportunity to experience all the outdoors has to offer, despite your level of expertise. Our Mountain Heritage Socks will deliver whether you are just learning how to ski, or have been hiking for years.
SOCK WEIGHTS
We offer 4 sock weights for 4-season adventures. Each weight is based on a combination of: the amount/type of terrying (the lofty loops on the inside of the sock), the construction/types of yarns used throughout the sock, and the thickness of the individual yarns.
Micro Liner
Our lightest sock option, the Micro Liner is designed for minimal bulk and maximum breathability. Ideal for high-activity pursuits in warmer weather—like hiking, running, or everyday wear.
Cushioned Liner
A breathable liner with a cushioned footbed for extra support where it counts. Designed to keep your feet cool and comfortable while providing added padding and impact protection. Great for trail runners, hikers, or anyone who wants the benefits of a liner with a little more underfoot comfort.
LIGHTWEIGHT
Light cushioning throughout the entire sock for all-purpose comfort and support. Moisture-wicking and breathable, these socks are perfect for everything from spring hikes and bike rides to everyday wear. A great go-to for anyone who wants performance and versatility without added bulk.
MIDWEIGHT
Our newest sock weight, Midweight provides reliable warmth and cushioning for cooler temperatures and long days outside. Form-fitting and breathable, it’s ideal for winter hiking, hunting, snowshoeing, or outdoor work when you need all-day comfort without overheating.
Heavyweight
Designed for the harshest conditions, heavyweight socks deliver maximum warmth and full heavyweight cushioning and insulation throughout. Whether you're mountaineering, ice fishing, or sitting in a tree stand, these socks are built to keep your feet warm through extreme cold and low-activity situations.
How To Find The Right Sock
The first thing you will need to decide is what height & weight you want. Below is a full matrix of our Mountian Herratige sock collection.
SOCK HEIGHTS
Full Length: Comes all the way up to the knee
Boot: Almost to mid-calf, this style is designed to be slightly above the standard 10 in boot height
Crew: Comes up to the bottom of the calf, the most common sock height
Mini Crew: Adds a little more ankle protection, covering the entire ankle
Ankle: Covers just above the ankle bone
No Show: Designed to sit just below the ankle bone, at or below a standard sneaker height.
The Anatomy Of A Sock
Our Mountain Heritage Socks have a variety of technical features. These features come together to create a sock that performs to its best, fits perfectly, and stays comfortable through a variety of activities.
2. STRETCH NYLON YARNS
3. ANKLE ELASTIC ZONE
4. VENTED ZONES
5. SEAMLESS TOE
6. TOE BUMPER
7. HEEL AND TOE PLATING
8. ARCH ELASTIC ZONE
9. SPECIALIZED WELTS
10. WOOL/NYLON YARNS
11. SCULPTED HEEL
12. Y-HEEL